Name, address, phone number (NAP) – Pretty hard to mess up, right? You’d be surprised.
NAP is one of the key signals Google looks at in determining whether or not to place your business on its map and how far up in the rankings you’ll go. They want to see that your NAP is exactly the same in Google + Local, your website, on Yelp and other places your business is listed around the Web. So consistency is an important thing to focus on.
Ways to avoid messing up your NAP
- Use your real DBA business name
- Don’t keyword stuff (don’t put electric, electrical AND electricians in your name field)
- Don’t put directions in the address field (“just across the street from Moe’s Grub”)
- Use standard formats and capitalize (201 E. Main St., Suite 2, not 201 e main st, ste 2)
- List your real address, not a PO Box
- Use the city you are located in (if you’re in Fletcher, don’t put Asheville in an attempt to attract more customers – it won’t work)
- List your 5 digit zip code, not a 9 digit one
- Use your real phone number
- Don’t use vanity numbers (1-828-PRINTER)
- Make sure your phone number is a local number
- Don’t list a call center number
- Don’t use an image for your phone number on your website; search engines can’t read text from images
These are just a few tips to help you rank high in Google local search results. Don’t want to implement all this yourself? Contact us – we’re here to help.
David Bourne says
Thanks for this, Rich.
What do you recommend for a home based biz when you don’t want your home listed, but you DO want to list locally and get some SEO?
Will a UPS mail box store work?
Rich Owings says
No, I wouldn’t use the UPS address for local search. That’s a good way to sink your listing. It’s fine to put it on the contact page of your website as a mailing address though.
Google+ Local has an option to show that you are a home-based business and a checkbox to hide your home address. There’s a great overview of the subject here: http://www.localvisibilitysystem.com/2012/08/13/can-you-rank-well-in-local-google-without-revealing-your-street-address-anywhere/